ConversationPilot vs SalesGhost: live conversation coaching vs cited answers from your docs

Quick comparison

SalesGhost and ConversationPilot share the same basic shape: a native desktop app for macOS and Windows that listens to the call through your computer's audio, shows help only on your screen, and never sends a bot into the meeting. That makes them closer relatives than either is to a notetaker like Fathom or a recorder like Gong. The difference is what each puts on your screen.

SalesGhost, made by SalesGhost Limited in the UK, is an answer engine. You upload product docs, point it at your website and connect HubSpot, Salesforce or Attio; during the call it retrieves cited answers to the hard product, pricing and security questions a prospect asks, and fires pre-approved battle cards when it hears an objection or a competitor name. Afterwards it drafts a transcript, a recap and a follow-up email.

ConversationPilot is a conversation coach. Rather than answering the prospect's question for you, it reads the conversation as it happens and suggests the next question, a way to handle the objection just raised, the buying or candidate signals it is hearing, and where you stand against a qualification framework, then scores the call and writes the report. It does that in any language, with modes for sales, recruitment (on the interviewer's side), customer success and fundraising. One note on names: salesghost.ai is an unrelated fractional-sales consultancy; the software compared here lives at salesghost.app.

• SalesGhost: cited answers from your own docs and CRM, plus battle cards, then a recap
• ConversationPilot: live coaching on the conversation itself, then a report and score
• Both: desktop app, system-audio capture, no bot joins, help shown only on your screen
• SalesGhost is sales-only and English-first; ConversationPilot is multilingual across four modes

Who each tool is for

SalesGhost describes its users as "sales teams, SDRs, and implementation managers who work with technical products". That is a precise and honest target. If your reps are routinely asked whether the API supports something, where data is hosted or how pricing scales, and the answer lives in a PDF somewhere, SalesGhost's retrieval over your own knowledge base is exactly the right tool: it finds the passage and cites it, usually within a few seconds. Sales leaders get something concrete too. Battle cards let a manager encode the approved response to a competitor or objection once, and every rep on the Teams plan sees it at the right moment. SalesGhost has no recruitment, customer-success or fundraising modes and does not market any interview or candidate use case.

ConversationPilot is for people whose calls are won or lost on the conversation rather than on recall. Sales discovery, demos and negotiations are the main use, but the same engine runs interviewer-side recruitment screening, customer-success renewals and founder-investor calls. The coaching is about how the call is going: which question to ask next, when to stop talking, whether budget and timeline have been surfaced, what the objection actually means. Managers on the Team and Manager plans get a dashboard, leaderboards, benchmarks and a call-review library. For interviews, ConversationPilot is positioned as preparation, practice and interviewer-side coaching under the employer's rules, not as a way for candidates to be fed answers.

Real-time help vs post-call output

Both tools work live, but they do different live jobs. SalesGhost's real-time layer is retrieval: an answer card grounded in your documents, a battle card triggered by an objection or competitor mention, an "ask box" where you can type a question mid-call (with web lookup only on request), and next-step suggestions when you ask for them. Cards auto-collapse after about ten seconds so the overlay stays small. Its FAQ also says it signals when it is time to push a deal to the next stage, but no signal framework, suggested-question engine or talk-time analytics is documented on its product pages, so treat that as a light feature rather than a core one.

ConversationPilot's real-time layer is coaching: glanceable cards suggesting the next question, handling the objection just raised in context, flagging buying or candidate signals, and tracking qualification live. It does not try to be a citation engine over your PDFs.

After the call, SalesGhost attaches the transcript to the calendar event and produces a three-column recap (what mattered, who owes what, open questions), a drafted follow-up email and a CRM note you paste into HubSpot, Salesforce or Attio; automatic CRM write-back is on its roadmap. It does not document a call score, coaching report or manager analytics. ConversationPilot produces a post-call report with a score, a follow-up draft and speaking analytics, and feeds the team review library on the Team plan. If you want the after-call artefact to tell you how well the rep handled the call rather than only what was said, that is a real difference.

• SalesGhost live: cited answers, battle cards, typed ask box, next steps on request
• ConversationPilot live: next question, objection handling, signals, qualification
• SalesGhost post-call: transcript, recap, follow-up email, copy-paste CRM note
• ConversationPilot post-call: report, score, follow-up draft, team review library

How audio is captured: no bot on either side

Neither tool joins the meeting. Both run as a native desktop app that listens to system audio, so there is no participant called "Notetaker" asking to be admitted and, as SalesGhost's own blog puts it, nothing for the prospect's IT policy to object to at the meeting layer. Both capture your microphone and the computer's audio as two separate streams, which is what gives clean speaker separation without a bot.

The mechanics are close. SalesGhost requires macOS 14.2 (Sonoma) or later and asks for the "System Audio Recording Only" permission, an audio-only capture that never records your screen; on Windows 10/11 it captures system audio out of the box, and the MSI installer can be pushed by Intune, SCCM or GPO. It works with anything that plays call audio through the computer (Zoom, Google Meet, Microsoft Teams, Slack Huddles), which also means dialling in by phone or meeting in person defeats it. Google and Microsoft calendar detection prompts you to start a session; sessions are started and stopped manually. Its overlay sits in the Mac notch area or a small pill at the top of a Windows screen.

ConversationPilot uses the same system-audio approach on macOS and Windows and works with Zoom, Teams and Google Meet. The overlay appears only on your screen and is hidden from screen sharing. The way ConversationPilot describes this matters: it is a live coach on your side of the call, private to you and transparent to everyone else. No bot joins, no audio is stored, and your calls are never used for training. It is not a way to hide anything from the other party, and the consent obligations discussed below apply in full.

Languages

This is one of the clearest differences. SalesGhost's FAQ says "English is the primary supported language today". There is no language list, no auto-detect and no multilingual claim anywhere on its site; in its own comparison with Cluely it lists Cluely at 12+ languages and gives no count for itself. If your calls are in English, that is fine. If your team sells in German, Spanish or French, or switches language mid-call, it is a blocker.

ConversationPilot works in any language and detects it automatically, so coaching, transcripts and reports follow whatever language the call is actually in. For European and other multilingual teams, this alone often decides the comparison.

Pricing (checked 14 September 2026)

SalesGhost is cheaper at every tier, and it is worth saying so plainly. Its pricing page (salesghost.app/pricing, checked 14 September 2026, USD only) shows: Free at $0 with no card required, unlimited meeting notes and recaps, live AI feedback on 5 calls a month and a two-document knowledge base plus battle cards; Personal at $19 a month billed monthly or $190 a year (shown as $15.83 a month on the annual toggle, which is the page default), with live feedback on 50 calls a month and 250 documents; Teams at $39 per seat a month or $390 per seat a year (shown as $32.50), with live feedback on 200 calls a month per seat, 1,000 shared documents, admin controls and priority support; and Enterprise on request. New accounts start on a full-access trial with no card and no stated duration. Payments run through Stripe and are "generally non-refundable except where required by law".

Two details to weigh. First, SalesGhost's live coaching is metered: 5, 50 or 200 live-feedback calls a month depending on plan, with only notes and recaps unlimited. Second, the vendor's help centre (updated 8 July 2026) says it starts accounts "on a full-product trial rather than a restricted free tier", yet the September pricing page shows a restricted Free tier, so the plans appear to have changed over the summer; check the live page before you budget.

ConversationPilot: Free at $0 with 3 recorded calls a month and no live coaching; Solo at $39 a month or $384 a year with 100 coached calls a month; Team at $59 per seat a month or $588 a year with unlimited coached calls, a manager dashboard, leaderboards and a call-review library; Manager at $89 per seat a month or $900 a year with advanced coaching analytics. Prices are also shown in GBP and EUR. Paid plans start with a 7-day trial that requires a card, with one unusual rule: an account that has never run a coached call is never charged. If the trial reaches its last day unused, it is extended once and then cancelled rather than billed.

So at the individual level you are comparing $19 against $39 a month, and at the team level $39 against $59 a seat. What the extra buys is unmetered coaching on Team, multilingual support, four modes instead of one, a post-call score and manager analytics. Whether that is worth roughly double depends on whether your problem is recall or conversation.

Data handling, consent and transparency

Both companies are young UK entities and both make a no-training commitment, but the details differ.

SalesGhost streams microphone and system audio to a transcription provider (AssemblyAI is named in its privacy policy). SalesGhost does not store the audio itself but notes that "provider retention arrangements apply". Transcripts and recaps are kept in the cloud on US/EU infrastructure; since the 7 September 2026 privacy policy, new workspaces auto-delete transcripts after 90 days, and an admin can choose 30, 90 or 365 days or switch deletion off, though the security page still says transcripts are kept until you delete them. It states plainly that it does not use customer data to train models, lists its sub-processors, offers a DPA and enterprise SSO on request, and claims no SOC 2 or ISO certification. SalesGhost Limited was incorporated on 11 November 2025 and is ICO-registered.

ConversationPilot processes audio live for transcription via OpenAI and never stores it; transcripts and reports are stored for you, you can delete any call, and deleting your account deletes everything. Your conversations are never used to train any model, and coaching, signals and scores are derived only from the words spoken, never from voice tone or facial analysis. These commitments are written into the Terms of Service of Future Systems AI Ltd, the UK company behind the product.

On transparency, the two tools take a different tone. SalesGhost's marketing leads with the overlay being unseen by the prospect ("Invisible to the Prospect", "The prospect never sees a thing"), while its own security and privacy pages are careful to add that your organisation must still inform participants and establish a lawful basis, including consent where required, and a help article candidly notes that macOS 15.4+ screen-capture APIs can see protected windows. ConversationPilot deliberately does not sell itself that way. Its overlay is private to you and hidden from screen sharing, but the pitch is a coach on your side of the call, transparent to everyone else, and its terms make clear that informing the other party and obtaining consent where the law requires it is your responsibility. Neither tool notifies participants for you.

When to choose SalesGhost instead

There are good reasons to pick SalesGhost, and this page would be dishonest not to list them.

Choose SalesGhost if the thing that goes wrong on your calls is not knowing the answer. A rep who stalls on "do you support SAML" or "what does the enterprise tier cost" loses trust in a way no coaching prompt fixes; a cited paragraph from your own security doc, on screen in a few seconds, does. That grounded answer engine is SalesGhost's core, and ConversationPilot does not try to replicate it.

Choose SalesGhost if you want a sales leader's approved objection responses distributed as battle cards to every rep, if your calls are in English, if budget is tight (the Free plan with 5 live calls a month and the no-card trial cost nothing to evaluate), or if IT wants an MSI it can push through Intune with a documented network allowlist and pre-approved permissions. It is also unusually candid about its own limits, which is a good sign in a vendor. Be aware that it is a very new company with, as of 14 September 2026, no third-party reviews on Trustpilot, G2, Capterra or Product Hunt; that is not a criticism, just a reason to run your own trial.

Choose ConversationPilot if the thing that goes wrong is the conversation: you talk too much, forget to ask about budget, mishandle the objection or cannot tell whether the deal is qualified. Choose it if you need any language other than English, if you coach recruiters, customer-success managers or founders as well as sellers, if you want a post-call score and manager analytics, or if you would rather your team's tool not be marketed on what the other side cannot see.

• SalesGhost: technical product questions, battle cards, English calls, lower price, IT-managed rollout
• ConversationPilot: live conversation coaching, any language, four modes, post-call score, manager dashboard
• Both: bot-free desktop capture, no model training on your calls, UK companies
• Some teams could reasonably run both: SalesGhost for answers, ConversationPilot for the conversation

Side-by-side comparison

The table below is meant to be read fairly. SalesGhost's knowledge-base retrieval, battle cards and lower price are real advantages; ConversationPilot's edge is coaching, languages, modes and analytics. Pricing was checked on 14 September 2026 and may have changed since.

How to try ConversationPilot, or run both

If you are on SalesGhost today, nothing about switching is technical: both are desktop apps that listen to system audio, so installing ConversationPilot alongside it for a week costs you nothing but the download. Because neither joins the meeting, you can even run both on the same call to see which cards you actually glance at, though it is simpler to let one tool transcribe at a time.

The practical route is a 7-day ConversationPilot trial. It asks for a card, but you are never charged if you never run a coached call, and if the trial ends unused it is extended once and then cancelled rather than billed. Run it on your next five real calls in your language of choice, read the scores, and compare the follow-up draft with SalesGhost's recap. If your reps mostly needed answers, keep SalesGhost. If they needed a coach, you will know within the week. Whichever you pick, tell the other side you are transcribing where the law requires it.